Over the course of 8 months, we achieved a stable and impressive Return on Ad Spend (ROAS) of 9.22 for a hair care accessories account. This consistent performance allowed for revenue growth of 229% throughout 2022. Despite initial challenges related to the conservative nature of the website and pages not being well-adapted for “cold” traffic, we were able to successfully scale the account. This accomplishment highlights our ability to navigate and optimize accounts even in demanding conditions. Our focus on driving growth and maximizing results enabled us to achieve stable revenue growth and maintain a ROAS above 9 throughout the entire duration of our work. This demonstrates that even with certain limitations, it is possible to achieve successful scaling and profitability in the competitive market of hair care accessories.