Despite the substantial growth, we managed to keep the Return on Ad Spend (ROAS) almost unchanged, even experiencing a slight increase. The ROAS remained consistent at an impressive 10.98, showcasing the efficiency of our strategies in generating profitable outcomes. This achievement stands as a testament to our ability to effectively scale a well-performing account while simultaneously ensuring that key performance indicators, such as ROAS, are maintained and even improved upon. Our carefully planned campaigns and strategic experiments contributed to the exceptional growth and consistent profitability of the account in the competitive market of various household goods.

Despite intensifying competition, our project in the personalized jewelry niche emerged as a market leader. In 2021, we experienced exceptional success with ROAS reaching 20 and even higher during sales periods. However, we faced challenges from competing projects attempting Click Fraud attacks, generating numerous spam clicks. Nevertheless, these obstacles did not deter us from maintaining our impressive results in 2022 and successfully expanding into the European Union market. Over the course of 17 months, we achieved a commendable ROAS of 6.04 and generated $1.8 million in sales. We encountered hurdles related to website performance and the lack of page adaptation for “cold” traffic. However, even in such demanding conditions, we were able to scale our operations and continue achieving remarkable outcomes.

Over the course of 8 months, we achieved a stable and impressive Return on Ad Spend (ROAS) of 9.22 for a hair care accessories account. This consistent performance allowed for revenue growth of 229% throughout 2022. Despite initial challenges related to the conservative nature of the website and pages not being well-adapted for “cold” traffic, we were able to successfully scale the account. This accomplishment highlights our ability to navigate and optimize accounts even in demanding conditions. Our focus on driving growth and maximizing results enabled us to achieve stable revenue growth and maintain a ROAS above 9 throughout the entire duration of our work. This demonstrates that even with certain limitations, it is possible to achieve successful scaling and profitability in the competitive market of hair care accessories.

Our work with a specialty shoe store in the work shoe niche resulted in an impressive ROAS of 7.41 over a period of 19 months. This remarkable performance made the store more profitable than the market average. Notably, the ROAS remained consistently stable throughout the entire operation, never falling below 5. During this period, the store successfully sold over 1500 pairs of shoes, highlighting the effectiveness of our marketing strategies in driving sales and generating positive results. The strong and consistent performance of the account underscores the store’s success in meeting customer demands and establishing its position in the competitive work shoe market.

Through our strategic efforts, we successfully generated a stable flow of clients seeking MRI, ultrasound, and other medical services for a regional medical center. Notably, we achieved this outcome with leads costing just 38.06 UAH, making our marketing efforts highly cost-effective. In addition to lead generation, our project also involved recommendations for optimizing the center’s website and implementing conversion tracking through call tracking. These measures allowed for enhanced website performance and accurate measurement of conversions, further bolstering the effectiveness of our marketing campaigns. Overall, our focused approach resulted in a consistent influx of clients for various medical services, establishing the regional medical center as a reliable and accessible healthcare provider in the local market.

In 19 months, we revitalized a stagnant dog shoe account, yielding a +100.72% ROAS increase and a +558.53% revenue boost. We introduced a new product, now accounting for over half of the store’s sales. Additionally, we saw a 22.02% ROAS rise to 5.97, with a 23.06% sales volume uptick year-over-year.

Besides the swift growth in ROAS, we also succeeded in boosting monthly revenue from $2867 to $6021. We distinguished ourselves from competitors in Google search results by experimenting with various product image variants.