Despite intensifying competition, our project in the personalized jewelry niche emerged as a market leader. In 2021, we experienced exceptional success with ROAS reaching 20 and even higher during sales periods. However, we faced challenges from competing projects attempting Click Fraud attacks, generating numerous spam clicks. Nevertheless, these obstacles did not deter us from maintaining our impressive results in 2022 and successfully expanding into the European Union market.
Over the course of 17 months, we achieved a commendable ROAS of 6.04 and generated $1.8 million in sales. We encountered hurdles related to website performance and the lack of page adaptation for “cold” traffic. However, even in such demanding conditions, we were able to scale our operations and continue achieving remarkable outcomes.