Despite the substantial growth, we managed to keep the Return on Ad Spend (ROAS) almost unchanged, even experiencing a slight increase. The ROAS remained consistent at an impressive 10.98, showcasing the efficiency of our strategies in generating profitable outcomes. This achievement stands as a testament to our ability to effectively scale a well-performing account while simultaneously ensuring that key performance indicators, such as ROAS, are maintained and even improved upon. Our carefully planned campaigns and strategic experiments contributed to the exceptional growth and consistent profitability of the account in the competitive market of various household goods.